Hello friends! We hope everyone is looking forward to their Independence Day plans this coming week, staying safe, cool, and hydrated! In the last few blogs we discussed how to establish the key components of a websites homepage by keeping the content concise and the theme cohesive in both graphics and color. Today we move forward from the landing page and step into adding a website’s feature tabs. These tabs need to be viewed as a source of entertainment for the audience when deciding what to include on the website. Think about what the audiences’ core wants and needs are from the organization to help develop the feature tabs.
Consider what potential customers would like to see on the website that interests them and what they would be interested in learning from your organizations services. Maybe they want to read about the company and its history to better understand the root and values of the industry; this can be featured as the “about us” page. Or perhaps parents are viewing your photography website and wanting to see your family photos on a “gallery page.”
Ultimately, the goal is to satisfy your consumers experience while clicking through your website by helping them quickly identify what they are looking for. However, don’t get stuck in trying to provide what is considered “popular features” on your website. Keep the features relevant to your brand. Adjacent industries tend to have similar website content and design because they are reaching for the same audience. Bring your brands originality into focus with your features.
Don’t exclude what makes the company brand stand out from the rest. If you are a photographer that has created your brand to be signified as earthly and nurturing, then provide photographs in the gallery page that represent it, not just images that may or may not sell to the consumer. Diversification is what distinguishes organizations from one another and assists in consumers identifying your brand verses others.
Get creative with your features and avoid the status quo but don’t forget that simplicity is always the best policy. Sometimes it can be very tempting to fill up all the negative space but try to avoid it. The “wordiest” place on the website should be your blog page. Which brings us to our final thought for the day. Each day more business owners are integrating vlogs into their blog webpage. Vlogs are a great way to simultaneously personalize your website, engage your viewers, and represent your company’s diversification in the best light in a short amount of time. Vlogs coincide with the simplicity theme for the websites development.
If you are looking for a way to vlog yourself onto your website gives us a call today. We not only provide commercial and event videos for our clients, we also cover lifestyle enthusiasts.