Good afternoon everyone! We hope everyone is doing well and enjoying the kick start to Summer! Today we are going to share with you a couple of tricks on how to establish your websites homepage goals. We hope you enjoy the read and this amazing warm weather.
When creating a company website, the framework is established to represent the company brand and purpose. After this has been done the content of the webpages can be created. This will be the most difficult part in developing the homepage. Knowing what to write and understanding the why from audiences is a challenge. Utilizing a worksheet, instilling an outline for the homepage content, and staying in the mindset of the audiences are three ingredients to a company’s homepage success.
Understanding the audience side of the webpage experience should always be the priority in developing any webpage content. Audiences should feel like they are the center of the universe when they access a homepage. Soon after they should begin to appreciate the author as they begin to read the objectives within seconds. To attain this reaction the website writer will need to create a pros and cons worksheet from the consumers point of view.
The worksheet is created by writing the customers objective for visiting the company website at the top of the page. Then begin listing the benefits and concerns of the objective. Remember to think as if you are the consumer when writing out the list. When you have completed the pros and cons list select the top benefit and the top concern. These two objectives will be the frame to the company’s home page content.
Now that the goals of the homepage have been addressed it is time to write it out. If you’re not a imaginative writer then make an outline. To begin the outline, you will need to create a simple introduction to welcome the viewer. The body of the material will be the chosen benefit and concern, these should be addressed in no more than three sentences. The final sentanc will conclude the statement paragraph. It will support the benefit and define the solution for the concern. There is not an exact science to the body’s layout. This statement paragraph should be concise and no more than a standard paragraph long. You want to get the point across before the viewer stops reading.
While writing do not lose focus on who’s perspective you are writing the homepage for. It is not for the business owner, it is for the current and future consumers. Before deciding to save the content on your website editor review the content multiple times from the customers viewpoint and ask others to look at it. Verify with others that the goals and the content are both cohesive and precise. Writing mesmerizing homepage content is a challenge but it is very possible.
If you have concerns about if your company webpage contact us for a consult to see what we can do to improve your audiences experiences with you company's home page.