Good morning everyone! We hope everyone had a fun, safe, and eventful week from Mardi Gras and Valentines Day. Today we want to share what counts as being called an influential business on social media platforms and how to accomplish it. Having infrequent or too frequent campaigns on social media tends to damage a business name and results in a failed influence attempt. Today we want to share how mixing some social media influence tips with a tad of public relations to help get you on the right track.
Social media influence is a great measuring tool to discover if viewers are absorbing the intended message a business is trying to get across. However, businesses need to be more understanding of just how effective their influence is. John Hall from Forbes article, “5 Marketing Metrics That Don't Mean What You Think They Do” explains in the article that it takes more than shares and a growing number of followers to truly measure a businesses social media influence. It takes interaction, feedback, and continued involvement. Engagement is key but it can be difficult to determine how to engage audiences and how to distribute the campaigns effectively.
The internet has an array of information out there for business owners to resort to, but the six key questions in any business aspect will always be: who, what, when, where, why, and how? Keeping in mind the format of the questions change depending on the specific product/service and utilized platform(s) of the organization. For example, a small retail company launches a teaser video on Facebook of a few shirts that will be coming out in the winter line. When the audience views the post they will either like, share, or ignore. Obviously the like and share are the beginning of the lead but that is not where the influence stops.
The business will need to research into who liked and shared the post (who)? Which campaign they interacted with (what). What time of day or year they engaged in (when)? Which social media platform(s) did the audience engage, was it more than one (where/how)? Are they interested in the product for themselves or others (why)? When this information is collected, a business can engage with the audience with stronger knowledge about the audiences wants/needs and have a better chance of turning them into a consumer.
Public relations is a broad subject but in regards of todays main topic, measuring the influence of a company on social media, a business should schedule campaigns purposefully. Organized distribution will assist in controlling the audience and promoting a higher, positive interaction. This will also respectively place a companies brand’s among viewers. Quality is more important than quantity. At Flight Reach Productions we can assist in helping companies schedule campaign distributions and to engage their audiences to promote the businesses influence. Give us a call and we can discuss more over some coffee.