In our blogs we want to provide honesty, quality, but more importantly value to help inform our fellow local businesses and individuals about the latest edge in marketing. Instead of only giving you Flight Reach Productions expertise we wanted to provide other sources of information from relevant researching over the topic. Today we decided to raise the awareness of how influential content marketing can be for a business and why it should be present in the marketing strategy. We have reviewed articles from Smart Insights, the Content Marketing Institute, Forbes, and the American Marketing Association about the importance on content marketing.
First off for those who do not make a habit of continuously studying marketing, as we do here at Flight Reach Productions, let us give you a general statement about what content marketing is. It is a marketing strategy that combines a variety of platforms and methods of social media management in order to primarily engage preexisting audiences about a businesses industry. A few examples of marketing content are prerecorded video, live feed video, blogging, and email relations with the pre-engaged audiences. The key thing about content marketing is to utilize it in a way where you are simply promoting new aspects of business to current customers/clients because the brand/company is already known. Content marketing gives a business a chance to use personalized engagement with its “followers” in todays digital media standards.
Dave Chaffey, from Smart Insights, wrote about a pole asking businesses from 2017 what they believed would provide the most impact in their marketing strategies for 2018. A staggering 20% in content marketing topped big data, artificial intelligence, and social media alone. He further discussed how content marketing has remained in the top three studies made in the last few years. Obviously businesses are seeing the influential outcome of content marketing and know what to vote on. Dave Chaffey also explains that content marketing is not a simple task, “It takes good content quality, planning, and regular action to create and distribute content that builds brand awareness, familiarity and purchase intent.” Content marketing demands a consistent and planned out schedule of information without overloading businesses already engaged audiences.
Julia McCoy, from the Content Marketing Institute, wrote Why is Content Marketing Today’s Marketing? 10 Stats That Prove It. McCoy states that, “content marketing has 7.8 times more site traffic” then those who do not create compelling material. It also costs less than outbound marketing and generates three times as many leads. Content marketing is an affordable and effective method because of the simplicity of interactive feedback customer can give the business. However, most business operators higher organizations/individuals to manage their content marketing strategies. This helps save business owners time and to ensure the businesses engagements are being distributed in a variety of platforms and making use of new technologies to share the preferred and personalized messages.
Speaking of hiring marketing institutions for content writing John Hall from Forbes wrote The Importance of Budgeting For Content Marketing in 2017. In his article he is very honest about the need of budgeting and making the time to include content marketing in business strategies. He too did his research with the Content Marketing Institute from a research in 2017. ‘…on average, 29 percent of brands’ total marketing budget is spent on content marketing alone. Thirty-nine percent of marketers anticipate that budget will increase, while 45 percent say it will stay the same. These numbers show that your competitors are getting their acts together and making room for content marketing in their budgets while you sit in the corner making budget excuses.’ Like we said, he is very honest. This correlates with the vote for this year of why businesses are voting more on content marketing more than other methods. He continues in his article explaining how the growth of content marketing is expanding and how business owners can not ignore it. “Waiting to speed up with your competitors later on will result in needing to spend more money later down the road.” He also expressed his understanding on how disappointing it can feel for businesses who do not immediately see their return on investment when they make the change to content marketing. He recommends to not be discouraged because “content marketing isn’t easy and measuring its results takes work. But when you’re willing to put in that effort, your results speak for themselves.”
Planning, budgeting, and time managing for marketing content is critical to a businesses overall success rate in todays marketing strategies. Taking the time as a business owner/operator to create impeccable content marketing can be too chaotic to keep up with alone. Hiring an industry to professionally manage your content marketing will provide you with results you can measure. Flight Reach Productions does exactly this. We will create your content with your own business’ personalization. We can also track your success rate with us. Robert Rose from the American Marketing Association spoke at a conference in September. Hal Conick from the AMA Annual referenced him in Is It Time to Trash Your Content Marketing Strategy? Rose said, “Thinking strategically won't cost you any more money.” Here at Flight Reach Productions we want our local businesses to see actual return on investments from their content marketing. Contact us for a free consult over a cup of warm coffee or tea.