What a wonderful day here at Flight Reach Productions! Changes happening such as new projects setting us apart from the rest. We are excited and ready to continue moving everything forward here in Stephenville, Texas. In the mean time we also know that we made a promise to our followers here in our blog that we are continuing to keep. Today we want to share a few simple tips about how to help keep your marketing and advertising techniques pristine. A few categories we will share our expertise in are paper advertising, videography with photography and audio, and webpage layouts.
First we will begin the marketing origins ways of paper advertising and promotions. For new businesses this is difficult because when your enthusiastic about your service or product you can't help but want to educate everyone about every small detail that your advertisements and promotions become information over load. The worse part is that you don't even realize your doing it.
As a primary source of information you can directly ask your audiences for feedback about their immediate thoughts and the content in general. You may find that they are not noticing the focal point of your advertisement that you intended. Your secondary source of information may to ask friends and family that understand business and promotional strategies in order to give you their honest opinion. They should be able to give you suggestions that will help change your material either drastically or moderately, never just anything basic such as, "change the font size a smidge."
Secondly we want to just pin point a few things we review on the regular. When we review our materials when it comes to image and audio. Photographs and/or videography need to have clarity for immediate attention from your audience. The wrong kind of lighting can make a great shot or shoot turn into the worse image. Now for voiceovers, being articulate and speaking in an understood dialect is important. When playing background music with a voiceover double check that the music is not diluting or canceling out the voiceover completely. This can cause quick misunderstand and the inability to interpret the purpose.
Lastly we will end todays helpful tips with two simple steps that will result in positive difference in a companies webpages. A website is a great home base to share a companies purpose, products/services, and the message of the industry. The webpage needs to capture the attentions of the viewer in less than three seconds. The home page needs to be simple and provide only short relevant information. Always triple check for spelling or grammatical errors, also ask a few different perspectives to review. The second piece of advise is checking that the social media icons have hyperlinks to the businesses social media platforms. Adding a hyperlink is simple and will enhance your audience size greatly in just two clicks: social media icon & the "Follow" button.
Well that is what we have for you guys today, I hope y'all are enjoying what we are sharing and find it relevant to what your business is needing help with. If you are needing more then these tips we can arrange a consult, just send us an email or give us a call. We believe in excellent marketing and advertising, there is no such thing as a business being too small for the best.