Hello Flight Reach followers, as promised we are working our best to inform you about the latest trends and feeds regarding marketing challenges for both small and start up businesses. Todays topic will be about our friend, Facebook. Most of us know the origins of Facebook on how it began and what made it a sensation then as it still is for many today. It became one of the few leading online social media platforms that connected and interacted friends, families, and eventually businesses.
Like most companies Facebook had its flaws in which it resolved; for businesses must consistently improve and change to succeed. By now you may be wondering where we are going with this… well our fellow entrepreneurs, small businesses, and curious followers, Facebook has once again adjusted its algorithm.
For years Facebook has been an easy and convenient way for individuals and small companies to affordably promote their products and/or businesses. The best part was the controlled audiences of who saw the message. You could just simply ask friends and family to share your promotion with the simple click of a button and BAM! Free promotional advertising with little effort.
The change Facebook has implemented is to refocus Facebook back into a more meaningful interaction among Facebook “friends,” rather than the interactive promotions from businesses and individuals. They are going to slow down constant advertising traffic which means, the more the merrier will no longer be useful to businesses across the board. Facebook is not trying to “erase” businesses off the feed, they just want to gear the direction back to more interaction between Facebook users or in business cases, customer to customer interaction.
Here at Flight Reach we know how to sustain your Facebook image and to overcome this speed bump on your marketing road. Come in to see us for a free consult and some fresh coffee to discuss how we can help your business survive in this ever-changing digital environment.